About George Price

George Price

George started his career in St. James's Place Head Office in 2010 as a Marketing Specialist, supporting business owners with their marketing activities. George then joined the St. James's Place Academy to complete his training to become a qualified Financial Adviser and joined his father’s Practice. George became Practice Principal and Lead Adviser of Price Financial Planning in August 2020.


Because of George’s background at St. James's Place, he has great knowledge of the Investment Management Approach and client servicing strategy. George is known for building great relationships with his clients, taking the time to understand their background to provide bespoke financial solutions to help with their objectives.

Outside of work, George loves anything with two wheels – a keen cyclist and motorbike enthusiast with a passion for off road biking. In his spare time, George likes to keep active – be it cycling, golf, or spending time in the garden building sheds, tables, BBQ stands – you name it! George is married to Izzy and together they share Peggy the pug, who they love to take on walks around the beautiful Gloucestershire countryside.

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The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website www.sjp.co.uk/products. The ‘St. James's Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James's Place representatives.

Price Financial Planning Ltd is registered in England and Wales, Number 13136134. Registered Office: Oakley House, Tetbury Road, Cirencester, Gloucestershire, GL7 1US.